The internet world has been going crazy about SEO for years now.
Optimizing articles and websites for Google have become a priority for most marketers.
And with good reason:
Google is one of the top traffic sources and the biggest search engine on the internet.
And it’s a great source of traffic for your website because it receives more than 3 billion searches a month.
And there’s no surprise because video marketing has become a very powerful tool for attracting customers.
Did you know that 73% of B2B companies that use video marketing see significant ROI from it?
And it is expected that by 2019, 80% of internet traffic will come from videos.
The best bit:
Youtube does not have an algorithm with over 200 different ranking factors.
It takes into account a lot fewer signals, so it is much easier to improve your video search rankings on the platform.
In this article, I’m going to walk you through the most important ranking factors and explain to you how to optimise your videos to rank highly on Youtube and Google.
Keyword research is a crucial part of your video optimisation.
Your primary objective is to find keywords that will allow you to attract views and traffic from Youtube but also to have a possibility of ranking high on the first page of Google as well.
To do this you need to find: Video Keywords
Video Keywords are keywords which have Youtube results within the top 10 results of a Google Search.
How to Find Video Keywords
The easiest and simplest way is to take your target keywords and type them into Google
As you can see in the example above when you enter the keyword “learn to dance” you get two Youtube results in the top 10 search results.
This means: This is a video keyword.
What I would suggest you do is go through every keyword you are planning to use to see if there are any videos on the first page of search results and make a note of all the possibilities you uncover.
If you do not find any video results on the first page for a target keyword, then your best to skip this phrase and keep searching for better options.
Other than that, video keyword research is almost the same as in keyword research for articles.
Make your way over to Google’s Keyword Planner and enter the keyword to check the search volumes of your list of kvideo keywords.
If any of them is receiving more than 350 searches per month, you should consider using them.
Why 350 searches per month?
If a video keyword has more than 350 searches per month, then you know it is also getting a high volume of searches on YouTube as well.
Here is an example of the search volume for the video keyword we uncovered above.
The search volumes show that this would be a great video keyword to create my video on.
Usually, Google tends to use video results for these types of keywords:
– Reviews (“galaxy s7 review”)
– How-to (“how to cook a steak”)
– Tutorials (“making a logo”)
– Funny videos (“funny cats”)
– Fitness and sports-related (“abs workout”)
Making good videos doesn’t mean that you need to invest loads of money into a very expensive equipment and hire a team of professionals to help you out.
Many Youtube stars have already proven that good videos could easily be made with a telephone in your hands.
It all depends on the value you are giving to your viewers.
Unlike Google, Youtube cannot evaluate the quality of your content based on backlinks and other SEO signals.
So it has its own criteria for high-quality videos which are based on:
– Video retention. The longer your videos are being watched, the better you look in Youtube’s eyes.
– Comments. If people are commenting on your video, then it means they watched it. Some probably enjoyed, some maybe not. But they are still engaging with your content.
– Shares. Social signals have become an important part of almost everything. The same applies to Youtube. The more shares you receive, the stronger your content will look like.
– Favorites. Adding to “Favorites” or “Watch Later” is another signal showing that someone is interested in your content.
– Subscribers after watching. If someone subscribes after watching your video, then it is a strong signal that your content is high-quality.
– And finally “Thumbs up/Thumbs down” automatically shows if people liked your video or not.
If you create an engaging video which offers real value to the viewer you are MUCH more likely to get high-retention views, likes, comments and all the things that YouTube likes to see in a video.
And finally one more bit of advice for video creators.
Make your videos at least 5 minutes long. Similar to long in-depth articles, the longer the video the better ranking you can expect.
For example, if you search on YouTube for the keyword “grow small business”, 3 out of the 4 top videos are longer than 5 minutes.
Now if it makes sense for your video to be a lot longer than 5 minutes, go for it.
If it is awesome people will continue to watch.
Right, so now you have created your in-depth video which is longer than 5 minutes long.
Now its time to carry out some optimisation on your video…
Once you’ve done your video keyword research and made your video, it is time to optimize everything for Youtube and Google.
Here are the parts of your video which require optimization.
The same rules apply as with images on your website. Use your focus keywords in the filename of your video.
For example, if the targeted keyword is “paleo diet,” then your filename should look like this: best_paleo_diet_tips_video.mp4.
For your video title, you want to try to include your target video keyword at the beginning and try to create a title which is at least 6 words long so it doesn’t appear like you are just stuffing your target keyword in the title.
For example, have a look how the top two results for the search term “grow small business” both include their main keywords at the beginning of the title.
Tags are not as important as other parts, but they still have some power.
Pick some keywords that best describe your video.
It will not only have a slight effect on SEO but if you choose the right phrases, it could help you show up as a related video more often.
If you want to rank for a competitive keyword, you need to get a lot of views.
And not some fake bot views, but real views from real people.
Because the more views you get, the higher chance of ranking you will have.
So, use every channel you have to promote your content. Here are a few tactics that could get you started:
– Embed your videos in your blog or website
– Share the content on your social media accounts
– Mention your video on forums, Q&A sites, and other online communities
– Promote with paid advertising
– Link to the video in your email signature
If you have already created more than a couple of videos, let’s say 10 or 20, then you should definitely think of organizing them through Youtube playlists.
Playlists are a great way to organize all your content into categories.
Like we already talked about descriptions, search engine crawlers love text-based content.
So, make sure those playlists are keyword rich and relevant to your business. You will notice soon what a great effect it has on your rankings.
OK so there you have it, we have walked through the main parts of Youtube SEO.
As you can see it is not as complicated as traditional SEO.
All you have to do is create compelling videos that provide value to your viewers and optimise it for your targeted keywords.
So what do you think?
Are you going to give it a try to rank your videos on Google and YouTube?
If you have any experience ranking videos on Youtube or have any questions let me know in the comments below.